Vimonisha to hold fashion fair in Chennai this April - FashionNetwork.com

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Business-to-customer buying just Vimonisha volition clasp a Festive Designer Exhibition from April 8 to 9 successful Chennai. The womenswear themed lawsuit volition instrumentality spot astatine The Folly successful Amethyst Boutique. 

Shoppers astatine erstwhile variation of Vimonisha - Vimonisha- Facebook


The upcoming variation of Vimonisha volition diagnostic merchandise categories including taste wear, accepted wear, juncture wear, fusion wear, accessories, jewellery, and location décor among others, Event Always reported. The lawsuit volition absorption connected bridal deterioration for the upcoming outpouring wedding and volition diagnostic brands successful the bridge-to-luxury and premium segments of the market. 
 
“There are 2 segments of buyers successful immoderate economy,” Vimonisha Exhibitions’ CEO Monisha Gidwani told the Deccan Chronicle astir manner fairs successful 2023. “One is bargain hunters who volition store wherever they get a bully deal; and the second, discerning, prime conscious clients who indulge successful differentiated luxury brands. 2023 volition spot a batch much marque aggregation platforms, specialised niche marketing, and different experiential buying behaviour. As a marque consultant, I counsel my clients to pass their USP and reinvent their marque offerings due to the fact that the post-Covid user has evolved and believes successful sustainable fashion, recycling, upcycling, and successful the conception of little is more.”

Vimonisha has tally manner fairs for the past 30 years and specialises successful promoting premium womenswear brands. The lawsuit is designed to springiness brands a level to grow their lawsuit basal from and to connection an engaging buying lawsuit for shoppers looking to observe caller brands. 
 
“We spot our exhibitions and events being much astir luxury and acquisition and solo shows for azygous brands,” said Gidwani. “People present privation a harmless situation to store successful and volition lone opt for prime exclusive events alternatively than a large crowded 100-stall accumulation oregon mall.”

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