Schiaparelli Opens Permanent Boutique at Harrods - WWD

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PARIS Schiaparelli continues to widen its retail footprint, with the opening of a shop-in-shop astatine London section store Harrods.

It marks the archetypal British flagship for the storied couture house, and lone the 2nd clip since it was relaunched by Italian entrepreneur Diego Della Valle successful 2012 that it has opened a imperishable abstraction extracurricular its boutique-atelier astatine 21 Place Vendôme successful Paris.

In 2021, Schiaparelli established a imperishable store astatine Bergdorf Goodman, followed by a impermanent installation for creator manager Daniel Roseberry’s autumn 2022 postulation astatine Neiman Marcus successful Dallas successful October. Schiaparelli’s collections are besides sold connected its e-boutique.

The 1,500-square-foot boutique connected the archetypal level astatine Harrods, which opened connected Friday, carries a enactment of ready-to-wear pieces including tailoring and eveningwear, alongside leather goods, accessories and jewelry. The Padlock, Secret and Face handbags are disposable successful a scope of colorways and fabrics, including limited-edition styles, specified arsenic the bijoux Face bag.

“The unsocial presumption that Harrods occupies successful the luxury abstraction makes it the cleanable destination for our archetypal store successful the United Kingdom,” said Delphine Bellini, main enforcement serviceman of Schiaparelli.

“Our shared consciousness of eventual luxury, lawsuit acquisition and the powerfulness of phantasy makes this concern specified an breathtaking proposition. We are looking guardant to immersing the Harrods lawsuit successful the Schiaparelli ready-to-wear universe,” she added.

The Schiaparelli shop-in-shop astatine Harrods.

The Schiaparelli shop-in-shop astatine Harrods. Shaun James Cox/Courtesy of Schiaparelli

The shop-in-shop evokes the Surrealist tone of the house’s office successful Paris, with Roseberry referencing the luminaries who worked alongside laminitis Elsa Schiaparelli, including French interior decorator Jean-Michel Frank, Swiss sculptor Alberto Giacometti and Spanish creator Salvador Dalí.

“Schiaparelli is simply a genuinely unsocial and iconic brand, and to bring it to Harrods for our customers is simply a existent milestone, and 1 I americium immensely arrogant of,” said Simon Longland, caput of menswear and womenswear astatine Harrods.

“Stemming from Elsa Schiaparelli’s ahead-of-her-time designs and considered silhouettes, done to contiguous nether the originative absorption of Daniel Roseberry, Schiaparelli is simply a genuinely captivating maison that goes from spot to strength,” helium added.

Harrods has been intensifying efforts to connection limited-edition and exclusive products arsenic London struggles to pull overseas visitors successful the aftermath of the coronavirus pandemic and Brexit, which was accompanied by the extremity of duty-free buying for non-European Union visitors.

Since making his debut astatine Schiaparelli successful July 2019 aft a decade-long tenure astatine New York-based statement Thom Browne, Roseberry has established a estimation for immaculate, sometimes billowing designs peppered with Surrealist gilded assemblage parts. He’s besides created viral reddish carpet moments connected specified celebrated women arsenic Lady Gaga, Bella Hadid and Cardi B.

The Schiaparelli shop-in-shop astatine Harrods.

The Schiaparelli shop-in-shop astatine Harrods. Shaun James Cox/Courtesy of Schiaparelli
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