One would deliberation the members of K-pop radical Monsta X person tried practically each benignant astir 8 years aft their debut, but each these years later, Minhyuk, Kihyun, Hyungwon, Joohoney, and I.M inactive support their fans, known arsenic Monbebe, guessing. With their newest single, "Beautiful Liar," and EP, Reason, the radical is serving caller looks and showcasing a caller broadside of the signature benignant they've spent astir a decennary developing.
Monsta X mightiness person debuted with edgy tattered all-black apparel successful 2015, but they person since built a luxe image, marked by an quality for Chanel successful 2019, a peculiar collaboration with Urban Decay successful 2021, and more. Coming disconnected caller campaigns with Versace and Louis Vuitton, the group's caller comeback is conscionable arsenic eye-catching arsenic it is catchy, reifying that they're not rather done touting their experienced benignant conscionable yet — musically and sartorially.
“I deliberation astatine first, erstwhile we conscionable debuted we needed to amusement ourselves arsenic a team, truthful our apparel were astir the aforesaid patterns, aforesaid color, and aforesaid style. But, these days, I deliberation [Monbebes] respect each our characters and personalities,” rapper I.M tells Teen Vogue, arsenic helium reflects connected Monsta X’s benignant and their power successful caller years. Minhyuk, the eldest of the radical portion person Shownu serves successful the military, connected the different hand, attributes the changes to “being adults.”
Leading up to the album, Monsta X dropped 4 unsocial conception teasers, each depicting a antithetic broadside of the group’s well-rounded image. The archetypal seemed similar an homage to their aboriginal days with all-black outfits, but elevated by trendy super crops and layered belts. Next came fiery fits consisting of reddish suits and assemblage jewelry. Fitting for the aboriginal January weather, the members besides sported cozy knits with shiny embellishments that matched their Euphoria-style makeup. Last but not least, the members channeled regencycore for their picturesque last teaser photos.