Local marketing firm CEO gives tips on starting a new business - WKBN.com

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by: Kristen McFarland

Posted: Jan 16, 2023 / 05:38 PM EST

Updated: Jan 16, 2023 / 05:38 PM EST

BOARDMAN, Ohio (WKBN) — The opening of the caller twelvemonth whitethorn spark immoderate to commencement a caller concern oregon company. This whitethorn beryllium hard to navigate wherever to begin.

First News spoke with PALO Creative, a section selling and advertizing steadfast to larn tips for caller entrepreneurs and get proposal connected however to go palmy amid ostentation challenges.

PALO Creative CEO Rob Palowitz says to admit a request successful the world: wherever there’s a need, there’s a demand. And wherever there’s a demand, Rob says, you tin commencement a business.

“What occupation are you going to solve? What niche bash you privation to spell after? What industry? So you person to truly drill down what you privation to do,” Palowitz said. “A batch of times people’s hobbies go a business.”

Creating a beardown squad of trusted individuals whitethorn besides bring worth to the business.

“Resources, funding, however [are] you [going to] get things out, your merchandise oregon work out. Do you person a team? Do you request a team? Can you bash it digitally utilizing technology?”

He said the adjacent measurement is getting a concern program together, with strategies and specifics.

“You don’t privation to discarded clip you don’t privation to beryllium moving astir trying to get thing erstwhile you already cognize it’s not available, truthful you person to find aggregate ways to get your merchandise successful oregon your merchandise developed, your merchandise manufactured. You gotta person a backup plan,” Palowitz said.

He says the biggest cardinal factors that marque a concern palmy are grit and integrity.

“You request to determination radical to bargain what you’re selling oregon privation the services you offer. You request to talk to them close present successful the bosom due to the fact that astatine the extremity of the day, we are each human,” Palowitz said.

PALO Creative besides encourages utilizing societal media arsenic a level to beforehand businesses.

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