Givenchy Names Big Bang's Taeyang as Brand Ambassador - WWD

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PARIS — K-pop’s takeover of manner continues. In the latest men’s week move, Givenchy has named Taeyang, subordinate of the radical Big Bang and a solo artist, arsenic its newest marque ambassador.

He becomes the archetypal South Korean creator named successful the role.

“Taeyang is an inspiring creator — a euphony pioneer with an authentic, barrier-breaking mode of expressing his ain idiosyncratic style, which fits perfectly with today’s Givenchy aesthetic,” said originative manager Matthew Williams.

“I americium grateful to beryllium capable to commencement this caller section of my beingness with Givenchy. It holds a peculiar meaning to me, arsenic Givenchy is simply a marque that has inspired maine successful galore ways implicit the years,” Taeyang added. “Matthew has besides been a person successful some manner and civilization for galore years. I look guardant to the breathtaking ways to collaborate with Givenchy done this partnership.”

The rapper and vocalist debuted with the lad set Big Bang successful 2006, 1 of the archetypal K-pop bands to execute planetary mega stardom. He has since gone connected to merchandise respective palmy solo albums, and astir precocious released the R&B-infused azygous “Vibe,” a collaboration with BTS vocalist and main dancer Jimin.

Taeyang’s assignment marks the 3rd large announcement from a manner location this week, pursuing Dior’s planetary ambassador concern with Jimin, and Valentino signing connected BTS’ Suga for a planetary campaign.

Taeyang volition be the Paris Men’s Fashion Week amusement connected Wednesday.

Givenchy nether Williamson has a past of partnering with K-pop stars. Girl radical Aespa were named planetary marque ambassadors successful February 2021 and attended his amusement successful October.