Customers can't believe what Costco is charging for this new food court item

Costco, which is celebrated for its ridiculously low-priced $1.50 basking dog and soda special, is giving net users sticker daze pinch its latest summation to nan nutrient tribunal menu.

On Sunday, a Reddit post showcasing nan caller roast beef sandwich astatine a Costco location successful Lynnwood, Washington, went viral because of nan sandwich's eye-popping asking price. 

Costco wants customers to salary $9.99 for sliced roast beef pinch onion, relish, mayo/mustard blend, lettuce, roasted cherry tomatoes and reddish onions connected a ciabatta roll. 

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A Costco Wholesale Location. (iStock / iStock)

While nan 790-calorie sandwich looks good, Reddit users were astounded by nan value tag — which is balanced to a full Costco pizza.

"10 dollars? Is it nan aforesaid size arsenic nan pizza?" 1 personification commented.

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A customer views a paper displayed astatine nan nutrient tribunal of a Costco Wholesale Corp. shop successful San Antonio, Texas, U.S., connected Wednesday, May 30, 2018. (Callaghan O'Hare/Bloomberg via Getty Images / Getty Images)

"I'd opportunity it's astir 1.5 ciabatta rolls worthy pinch that telephone count not worthy imo," different replied. "I deliberation this mightiness beryllium marketplace testing to spot if group will bargain much costly nutrient tribunal items." 

Another personification pointed retired that if nan sandwich costs nan same, it's going to beryllium value-weighed against nan full pizza. "The pizza will triumph astir times," nan personification wrote. 

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Close-up of signs listing prices astatine Costco nutrient court, including nan value for Costco's basking canine and fountain soda combination, Danville, California, July 3, 2022.  (Smith Collection/Gado/Getty Images / Getty Images)

"$10 for a single-serve, individual point doesn't look to fresh successful good pinch nan remainder of their lineup," chimed successful personification else. "I would expect this to beryllium a mediocre seller and get scratched from nan lineup quickly. Especially concerning this is much than 2x nan costs of nan turkey/pesto." 

For context, Costco asks conscionable $3.99 for its Hot Turkey and Provolone Sandwich. The BBQ Beef Brisket Sandwich is $4.99, and an individual portion of pizza is $1.99.

It's unclear whether nan caller Roast Beef Sandwich is constricted to the Lynwood warehouse, aliases wheher it will beryllium tested successful different locations, arsenic well. 

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Costco members shouldn't beryllium excessively concerned astir higher nutrient tribunal prices though. When existent Costco president and CEO W. Craig Jelinek complained successful 2018 that nan $1.50 basking canine typical was losing nan institution money, Costco co-founder and erstwhile CEO Jim Sinegal shut down immoderate talk of raising prices.

"If you raise [the value of] nan effing basking dog, I will termination you," Sinegal reportedly told his successor. "Figure it out."