March can’t travel soon capable for ratings-challenged CNN.
The long-struggling network is connected gait to decorativeness February pinch its smallest monthly assemblage among nan advertiser-coveted demographic of adults property 25-54 since June 2014.
"Anderson Cooper 360," "The Lead pinch Jake Tapper" and Wolf Blitzer’s "Situation Room" are connected gait to their smallest audiences since that aforesaid period among nan captious demo, while "Inside Politics" is connected gait for its least-viewed period among nan class since August 2005.
"CNN This Morning," nan Don Lemon-centered a.m. show that has generated a ton of antagonistic publicity, is connected gait to decorativeness February pinch its smallest monthly assemblage among some full viewers and nan demo since it launched past year.
"CNN This Morning" is connected gait to decorativeness February pinch its smallest monthly assemblage among some full viewers and nan demo since it launched past year. (CNN screenshot)
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"CNN This Morning" is averaging a dismal 361,000 full viewers done nan first 24 days of nan month, down 16% from nan 430,000 that CNN’s erstwhile greeting show "New Day" managed successful February of past twelvemonth earlier it was canceled because of mediocre viewership. When it comes to nan assemblage coveted by advertisers, "CNN This Morning" is managing only 73,000 viewers to suffer 13% of nan "New Day" audience.
"The Situation Room" and "The Lead pinch Jake Tapper" are connected gait to shed 40% of their demo audiences from Feb. 2022.
Anderson Cooper’s 8 p.m. ET program, nan only imperishable fixture successful CNN’s hapless primetime lineup, is connected gait to mean only 137,000 demo viewers. By comparison, "Tucker Carlson Tonight" is connected gait to averaged 465,000 demo viewers during nan aforesaid timeslot.
"Anderson Cooper 360" is expected to shed astatine slightest 38% of nan demo assemblage it managed nan aforesaid period past year.
CNN is connected gait to decorativeness February pinch its smallest monthly assemblage among nan advertiser-coveted demographic of adults property 25-54 since June 2014. (Getty)
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CNN has attempted to capable its 9 p.m. ET slot pinch a assortment of options since it became vacated erstwhile Chris Cuomo was shown nan doorway successful 2021. A bid of specials, fill-in anchors, a Tapper-hosted run-up to midterms and various municipality halls person occupied nan space, pinch nary resonating pinch Americans capable to gain a imperishable spot successful nan primetime lineup.
Last week, Tapper returned to primetime and hosted a CNN municipality hallway connected nan toxic train disaster successful East Palestine, Ohio that ended up being 1 of nan network’s least-viewed programs successful caller memory.
The municipality hall, which aired connected Wednesday from 9-11 p.m. ET, managed only 446,000 full viewers and 101,000 among nan demo. It was down 27% compared to 2023 CNN programming successful nan timeslot. Tapper’s municipality hallway besides shed a staggering 46% of CNN's 2022 demo viewership during nan aforesaid slot.
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Repeats of Bravo’s "Vanderpump Rules," ESPN’s 2 a.m. ET version of "SportsCenrter," reruns of "Golden Girls," and "Beavis and Butthead" were among nan basal cablegram programs to outdraw Tapper’s municipality hallway among nan cardinal demo.
February besides saw Tapper’s apical shaper lose his job aft "hooking up pinch a subordinate."
It was a chaotic period for Lemon moreover speech from ratings, arsenic he insulted female crossed America by declaring 51-year-old Republican statesmanlike campaigner Nikki Haley past her "prime" owed to her age. He past apologized to CNN staffers connected a convention telephone that didn’t spell complete peculiarly well. Later that day, Lemon raised eyebrows aft he was spotted having nosy connected nan formation while vacationing successful Miami, fueling disapproval that his apology was not sincere. He past missed 2 further episodes earlier returning but declined to reside nan contention connected aerial erstwhile he yet returned.
The free publicity CNN received pinch Lemon becoming nan news, alternatively of simply reporting it, hasn’t done thing to thief pull viewers. Final February totals are expected to beryllium released connected Tuesday.
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Brian Flood is simply a media newsman for Fox News Digital. Story tips tin beryllium sent to firstname.lastname@example.org and connected Twitter: @briansflood.