Celebrity power fuels fashion's Roblox strategy - Vogue Business

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Roblox strategies are maturing arsenic manner brands get comfortable. Strategies vary, but 1 communal uncovering among brands specified arsenic Tommy Hilfiger, Carolina Herrera and Gucci is that personage partners pull visitors and, often, purchases of in-game apparel and accessories. Celebrity entreaty is helping brands connected Roblox triumph favour among its astir 60 cardinal planetary regular progressive users, 60 per cent of whom are Gen Z, according to the company.